<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kino Growth — Insights</title><description>Field notes on generative engine optimization, paid search, incrementality and marketing measurement.</description><link>https://kinogrowth.com/</link><language>en-us</language><copyright>© 2026 Kino Growth LLC</copyright><item><title>What a GEO engagement actually costs</title><link>https://kinogrowth.com/blog/geo-engagement-cost/</link><guid isPermaLink="true">https://kinogrowth.com/blog/geo-engagement-cost/</guid><description>A transparent breakdown of GEO pricing: what drives cost, what a sprint should include, and how to tell a real program from a content retainer with new vocabulary.</description><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><category>Strategy</category><category>GEO</category><category>pricing</category><category>agency</category><author>mara-okonjo</author></item><item><title>The entity layer: why AI gets your brand wrong</title><link>https://kinogrowth.com/blog/entity-layer/</link><guid isPermaLink="true">https://kinogrowth.com/blog/entity-layer/</guid><description>Models do not read brands as strings — they resolve them as entities. A practical guide to building an entity layer that keeps AI answers accurate.</description><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><category>Strategy</category><category>entities</category><category>GEO</category><category>structured data</category><author>mara-okonjo</author></item><item><title>Performance Max needs adult supervision</title><link>https://kinogrowth.com/blog/performance-max-supervision/</link><guid isPermaLink="true">https://kinogrowth.com/blog/performance-max-supervision/</guid><description>Performance Max is not broken — it is unaccountable by default. Five controls that make it honest, and a simple test for whether it is actually incremental.</description><pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate><category>Paid media</category><category>Google Ads</category><category>Performance Max</category><category>incrementality</category><author>daniel-reyes</author></item><item><title>How to measure AI visibility without fooling yourself</title><link>https://kinogrowth.com/blog/measure-ai-visibility/</link><guid isPermaLink="true">https://kinogrowth.com/blog/measure-ai-visibility/</guid><description>Share-of-answer, citation velocity and AI-referred revenue — a measurement framework that survives scrutiny, plus the five mistakes that make GEO dashboards useless.</description><pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate><category>Measurement</category><category>measurement</category><category>GEO</category><category>analytics</category><author>priya-raman</author></item><item><title>What is GEO? A working definition for 2026</title><link>https://kinogrowth.com/blog/what-is-geo/</link><guid isPermaLink="true">https://kinogrowth.com/blog/what-is-geo/</guid><description>Generative Engine Optimization, defined without the hype: what it optimizes, how it differs from SEO, and the four levers that actually move AI visibility.</description><pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate><category>GEO</category><category>GEO</category><category>AI search</category><category>definitions</category><author>mara-okonjo</author></item></channel></rss>