Daniel Reyes

Partner, Paid Media

  • Based in Austin, TX
  • At Kino since 2021
  • Focus Google Ads · Performance Max · Incrementality testing
  • Elsewhere linkedin.com

Daniel has spent twelve years buying media, most of it fixing accounts that looked healthy in the platform UI and unhealthy in the CRM. At Kino Growth he leads paid search, shopping and cross-channel performance programs.

His operating principle is simple: no budget increase without a measurement rebuild first. He writes about incrementality, the quiet cost of branded search, and why Performance Max needs adult supervision.

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Every engagement is led by a named practitioner, not a junior account manager. Tell us what you are trying to move.