Share of answer, not share of voice
We track a fixed panel of buyer prompts across every major engine and report how often your brand is named, quoted or linked — week over week, with competitor benchmarks.
Service 01 · Generative Engine Optimization
Be the source the machines quote.
AI assistants answer first. We make sure the answer includes you — and that the citation points at your site, not a competitor’s.
- 4.1×
- Median lift in AI citations after six months
- 12
- Engines and answer surfaces tracked
- 90
- Days to the first measurable lift
The premise
The answer layer is the new first page.
Buyers no longer start with ten blue links. They ask one question, read one answer, and move on. That answer is assembled from a small set of sources the model already trusts — which means visibility is now a sourcing problem, not a ranking problem.
GEO is the discipline of becoming that source. It combines entity clarity, structured data, quotable content, and deliberate citation earning across the places models retrieve from. We run it as an operating program with a weekly panel of real buyer prompts, so progress is measured in share-of-answer, not impressions.
Outcomes
What changes when this works.
We scope engagements around commercial outcomes, then build the measurement to prove them.
Citations that compound
Every earned citation reinforces the next one. We build a citation graph around your category so models encounter consistent, corroborated facts about you from sources they already retrieve.
Pipeline you can trace
AI referrals arrive without a clean referrer. We instrument a measurement model that separates AI-assisted demand from direct, so the channel earns budget on revenue rather than vibes.
Scope
What you get.
Every engagement includes a written scope, a named lead and a weekly readout. No black boxes.
- 01
Prompt panel and baseline
150 buyer prompts modeled on your sales calls and search demand, sampled across ChatGPT, Perplexity, Gemini, Claude, Copilot and AI Overviews.
- 02
Entity and fact sheet
One canonical definition of what you do, who you serve and what you claim — written to be repeated verbatim by a model without drifting.
- 03
Citation-gap map
A ranked list of the sources each engine retrieves for your prompts, scored by authority, accessibility and how winnable each placement is.
- 04
Quotable content system
Comparison pages, definitions, data studies and expert Q&A written in extractable blocks — with schema, author entities and clear provenance.
- 05
Measurement dashboard
Share-of-answer, citation velocity, AI referral sessions and assisted pipeline in one weekly view your leadership team will actually read.
Method
A four-step operating rhythm.
Diagnose before you build. Build before you scale. Measure everything.
- 01
Diagnose
Baseline your prompt panel, audit crawler access, and map which sources currently own the answer in your category.
- 02
Build the entity
Fix the facts: schema, author profiles, third-party profiles, naming and claim consistency across every surface a model can read.
- 03
Create the corpus
Publish the pages models need to quote you — and earn the third-party citations that make those pages credible.
- 04
Measure and compound
Re-sample the panel weekly, double down on the prompts and engines moving, and feed the winning narratives into paid media.
Evidence
Proof, not promises.
Client work B2B SaaS · Analytics
Northwind Analytics
From invisible to indispensable: 6.4× AI citations for Northwind Analytics
A B2B analytics platform was losing every AI answer to two competitors. We rebuilt its entity layer, published a quotable corpus, and grew weekly citations 6.4× in 120 days.
- 6.4×
- Weekly AI citations across six engines
- 41%
- Share-of-answer on 60 core buyer prompts
- 18%
- Of trial signups now AI-referred
Teardown B2B SaaS · CRM
CRM category
Teardown: how five CRM brands show up in ChatGPT
We asked ChatGPT 40 buying questions across five CRM brands. Three brands took almost every mention, review sites took most of the citations, and none of the vendors published schema.
- 3 of 5
- Brands named in any answer
- 61%
- Citations pointing at review aggregators
- 0 of 5
- Vendors publishing Organization schema
Investment
Three ways to start.
Fixed fees, no percentage of spend, and a scope you can read in five minutes.
Readiness scan
$0 one-time
A self-serve diagnostic of your GEO foundations and a prioritized action list.
- 12-point diagnostic
- Dimension scores
- Top three fixes
Citation sprint
$9,500 6 weeks
A focused build for one category and one primary engine, designed to prove the channel fast.
- 50-prompt panel
- Entity + schema fixes
- 4 quotable page builds
- Baseline and endline report
GEO program
from $7,500 per month
The full operating system: continuous content, citation earning, and weekly measurement.
- 150-prompt panel, all engines
- Monthly content production
- Digital PR and citation earning
- Executive dashboard
- Quarterly strategy review
Fees are in USD and exclude media spend and third-party tools. Scope is agreed in writing before work begins.
Questions
GEO Agency: the short answers.
What is GEO, exactly?
Generative Engine Optimization is the practice of making a brand more likely to be retrieved, cited and quoted by AI answer engines such as ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews. It works on the inputs those systems rely on: crawlable content, entity consistency, structured data, corroborating third-party sources and clear, quotable answers.
How is GEO different from traditional SEO?
SEO optimizes for a ranked list of links. GEO optimizes for selection inside a synthesized answer. That shifts the work toward entity clarity, source credibility, extractable passages and multi-engine retrieval — and it changes measurement from rankings and clicks to share-of-answer and citation velocity.
How do you measure AI visibility?
We run a fixed panel of buyer prompts against every major engine on a weekly cadence, then record whether the brand is named, quoted or linked, which competitors appear, and which sources are cited. That produces a share-of-answer score and a citation graph you can trend over time.
Can you guarantee citations in ChatGPT?
No credible agency can. Models are non-deterministic and their retrieval sets change. What we can guarantee is the work: crawlability, entity consistency, structured data, quotable content and citation earning — plus transparent measurement so you can see the trajectory.
Further reading
Go deeper.
How to measure AI visibility without fooling yourself
Share-of-answer, citation velocity and AI-referred revenue — a measurement framework that survives scrutiny, plus the five mistakes that make GEO dashboards useless.
What is GEO? A working definition for 2026
Generative Engine Optimization, defined without the hype: what it optimizes, how it differs from SEO, and the four levers that actually move AI visibility.
GEO Agency
Ready to make geo agency work?
Bring us your current numbers and one commercial problem. We will tell you whether we can move it — and how we would measure it.