Evidence over adjectives
Every claim we make about our work is attached to a number, a method and a date. If we cannot measure it, we do not promise it.
About
Built for the
answer layer.
Kino Growth is a GEO and performance marketing agency. We exist because the first answer a buyer reads is no longer a list of links — and most marketing teams are still optimized for the list.
Independent. Flat fees. Named practitioners. A written methodology you can hold us to.
Why we exist
The front door moved. The org chart did not.
We started in 2021 as a technical SEO team watching a strange thing happen: clients with strong rankings were disappearing from the answers their customers were actually reading. The traffic data said everything was fine. The pipeline said otherwise.
The cause was structural. AI answers are assembled from a narrow set of retrieved sources, and most brands had never optimized for retrieval — only for ranking. Entity facts were inconsistent, third-party profiles were stale, and the content that did exist was written to be skimmed, not quoted.
So we built a practice around the layers that actually decide inclusion: retrieval access, entity clarity, extractable content and citation earning. Then we wrapped it in the measurement discipline of a performance agency, because “we think it is working” is not a budget argument.
Today we run GEO and paid media programs for B2B SaaS, DTC and services companies — usually together, because the two channels now feed each other.
- 2021
- Founded in San Francisco
- 120+
- GEO and paid media programs run
- 12
- Answer engines tracked weekly
- 0%
- Of media spend taken as a fee
Operating principles
How we work, in four rules.
These are not values on a wall. They are the reasons we occasionally turn down work.
Entity before content
Publishing more pages cannot fix a brand that models describe incorrectly. We repair the facts first, then build the corpus.
Measurement before scale
No budget increases, no platform migrations, no new channels until the measurement spine is trustworthy.
Aligned incentives
Flat fees, never a percentage of media spend. Our incentive is efficiency, not growing the number you pay for.
The team
Named people, accountable work.
General enquiries
hello@kinogrowth.comStudio
18 Mission Street, Suite 400
San Francisco, CA 94105
Work with us
Bring us a hard question.
If you are not sure whether GEO is the constraint, the free scan will tell you. If you already know, skip it and book the call.