Lower cost per qualified lead
We optimize to the numbers your finance team recognizes — closed revenue and qualified pipeline — not form fills that never answer the phone.
Service 02 · Google Ads management
Buy the demand that still converts.
Search is fragmenting, not disappearing. We run Google Ads like a margin business — branded, non-branded and AI-assisted demand, measured to revenue.
- 31%
- Median CPA reduction in the first 90 days
- 94%
- Of spend attributed to a verified conversion path
- 2×
- Average increase in profitable spend headroom
The premise
Precision is the only remaining edge.
Automated bidding and broad match have made the easy levers free. What still separates accounts is the hard part: clean conversion data, honest incrementality testing, and a query-level understanding of where money actually makes money.
We run Google Ads for teams that are tired of platform-reported ROAS. Every account gets a measurement spine — server-side conversion tracking, offline conversion imports, and geo or holdout tests — before we scale a dollar.
Outcomes
What changes when this works.
We scope engagements around commercial outcomes, then build the measurement to prove them.
Honest incrementality
Branded search and Performance Max often claim credit for demand they did not create. We test with geo holdouts and spend-down experiments so budgets follow real lift.
Structure that scales
A clean account architecture with clear naming, shared negative lists and a testing calendar — so performance survives team changes and budget swings.
Scope
What you get.
Every engagement includes a written scope, a named lead and a weekly readout. No black boxes.
- 01
Measurement rebuild
Server-side tagging, enhanced conversions, offline imports and a single source of truth for CPA and ROAS by campaign and product line.
- 02
Account architecture
A restructured account: intent-tiered campaigns, disciplined match types, shared negatives and budget guardrails.
- 03
Creative and landing tests
A controlled test roadmap across responsive search ads, assets and landing pages, with pre-registered success criteria.
- 04
Performance Max discipline
Asset groups mapped to real product lines and margins, with brand exclusions, feed hygiene and query-level monitoring.
- 05
Weekly performance review
A short, decision-oriented readout: what changed, why, what we are testing next, and what needs your input.
Method
A four-step operating rhythm.
Diagnose before you build. Build before you scale. Measure everything.
- 01
Audit and forecast
We rebuild the truth of the account — conversion quality, wasted spend, structure debt — and forecast realistic efficiency gains.
- 02
Fix the spine
Tracking, attribution and feed quality come before optimization. Bad data simply automates bad decisions faster.
- 03
Restructure and test
Rebuild campaigns around intent and margin, then run a disciplined test calendar with pre-registered hypotheses.
- 04
Scale with guardrails
Expand into new surfaces and markets with automated budget rules, anomaly alerts and monthly incrementality checks.
Evidence
Proof, not promises.
Investment
Three ways to start.
Fixed fees, no percentage of spend, and a scope you can read in five minutes.
Account audit
$3,500 one-time
A forensic review of structure, tracking, wasted spend and quick-win opportunities.
- 45-point audit
- Waste analysis
- 90-day action plan
Core management
from $5,000 per month
Full account management for teams spending $30k–$150k per month on Google.
- Daily optimization
- Measurement maintenance
- Monthly test calendar
- Weekly readout
Scale partnership
from $9,000 per month
For multi-market or multi-brand accounts that need strategy, creative and measurement depth.
- Everything in Core
- Incrementality testing
- Creative production
- Quarterly planning with finance
Fees are in USD and exclude media spend and third-party tools. Scope is agreed in writing before work begins.
Questions
Google Ads Agency: the short answers.
What is your minimum monthly ad spend?
Most Google Ads engagements make sense from about $30,000 per month in media spend. Below that, fixed management fees tend to dominate the efficiency gains; we will tell you honestly if an audit and a playbook is a better use of budget.
Do you charge a percentage of ad spend?
No. We use flat monthly retainers so our incentive is efficiency, not spend growth. Media spend goes directly to Google on your account.
How do you handle Performance Max?
Carefully. We keep asset groups mapped to real product lines and margins, exclude brand traffic where it distorts reporting, monitor search themes and feed quality, and test incremental lift rather than trusting platform-reported ROAS.
How quickly can we expect results?
Tracking repairs and waste removal usually show up in the first 30 days. Structural changes and creative testing compound over 60 to 90 days. We set targets against your account baseline, not an industry average.
Further reading
Go deeper.
Performance Max needs adult supervision
Performance Max is not broken — it is unaccountable by default. Five controls that make it honest, and a simple test for whether it is actually incremental.
How to measure AI visibility without fooling yourself
Share-of-answer, citation velocity and AI-referred revenue — a measurement framework that survives scrutiny, plus the five mistakes that make GEO dashboards useless.
Google Ads Agency
Ready to make google ads agency work?
Bring us your current numbers and one commercial problem. We will tell you whether we can move it — and how we would measure it.