One number everyone trusts
A shared conversion definition and a blended CAC model that reconciles platform reports, analytics and CRM revenue.
Service 03 · Pay-per-click advertising
Every query mapped. Every dollar accountable.
Paid search and paid social under one measurement spine, so cross-channel decisions stop being guesswork.
- 27%
- Median reduction in blended cost per acquisition
- 9
- Paid channels managed under one measurement model
- 6×
- Creative tests shipped per month, on average
The premise
PPC stopped being a channel. It became a system.
The same buyer now moves between Google, Microsoft, LinkedIn, Reddit and AI assistants in a single afternoon. Managing each platform in its own silo produces three conflicting truths and one bloated budget.
We run PPC as one system: shared audiences, one conversion definition, one creative testing loop, and a budget allocation model that reallocates weekly based on marginal return. You get the platform depth of a specialist with the clarity of a single operator.
Outcomes
What changes when this works.
We scope engagements around commercial outcomes, then build the measurement to prove them.
Faster learning loops
A weekly creative and landing-page test cadence with pre-registered criteria, so wins are repeatable and losses are cheap.
Budget that follows returns
Marginal-return modeling moves spend between channels and campaigns weekly instead of annually.
Scope
What you get.
Every engagement includes a written scope, a named lead and a weekly readout. No black boxes.
- 01
Query and audience map
Every high-intent query and audience segment mapped to a landing experience and a bid strategy.
- 02
Cross-channel measurement
Consistent UTM governance, server-side tracking and a blended CAC dashboard across every paid channel.
- 03
Creative testing engine
Static, motion and copy variants produced on a monthly cadence, with a documented hypothesis for each test.
- 04
Bid and budget operations
Automated rules, pacing alerts and a weekly reallocation ritual with a written rationale.
- 05
Landing page program
A prioritized backlog of landing page experiments tied to message-match gaps found in search terms.
Method
A four-step operating rhythm.
Diagnose before you build. Build before you scale. Measure everything.
- 01
Baseline
Reconcile every channel against the CRM, identify the true marginal CPA, and find the spend that is not working.
- 02
Consolidate
Unify tracking, audiences and reporting so channels can be compared on equal terms.
- 03
Test
Run disciplined creative and landing tests until each channel has a repeatable winner.
- 04
Allocate
Shift budget weekly toward marginal return, with monthly reviews against plan.
Evidence
Proof, not promises.
Investment
Three ways to start.
Fixed fees, no percentage of spend, and a scope you can read in five minutes.
Channel audit
$3,000 one-time
A cross-channel review of tracking, waste and missed demand.
- Tracking review
- Waste analysis
- Channel scorecard
PPC management
from $6,000 per month
Two to four channels, fully managed with a shared measurement spine.
- Daily optimization
- Creative testing
- Blended CAC dashboard
- Weekly readout
Multi-channel program
from $11,000 per month
Five or more channels with dedicated creative and measurement support.
- Everything in PPC management
- Dedicated creative pod
- Incrementality testing
- Quarterly board reporting
Fees are in USD and exclude media spend and third-party tools. Scope is agreed in writing before work begins.
Questions
PPC Agency: the short answers.
Which channels do you manage?
Google, Microsoft, LinkedIn, Meta, Reddit, TikTok, Quora, YouTube and Amazon. We recommend the smallest set that can plausibly produce a profitable result, then expand only when the measurement supports it.
How is this different from hiring a Google-only agency?
A single-channel agency optimizes for its own channel. We optimize for blended marginal return, which sometimes means deliberately spending less on the channel with the best reported ROAS because it is saturated.
Do you produce creative?
Yes. Static, motion and copy variants are part of every PPC engagement, produced in-house and briefed from search-term and audience insight rather than guesswork.
What reporting will we get?
A live dashboard with blended CAC, channel-level marginal return and test results, plus a weekly written readout and a monthly decision review.
Further reading
Go deeper.
Performance Max needs adult supervision
Performance Max is not broken — it is unaccountable by default. Five controls that make it honest, and a simple test for whether it is actually incremental.
How to measure AI visibility without fooling yourself
Share-of-answer, citation velocity and AI-referred revenue — a measurement framework that survives scrutiny, plus the five mistakes that make GEO dashboards useless.
PPC Agency
Ready to make ppc agency work?
Bring us your current numbers and one commercial problem. We will tell you whether we can move it — and how we would measure it.