A growth model, not a media plan
A quantified model of how spend, content and product changes translate into pipeline and revenue — with named owners for each lever.
Service 04 · Performance marketing
One operating system for growth.
Paid media, GEO, lifecycle and measurement run as one function — so acquisition, activation and retention stop competing for credit.
- 2.8×
- Median improvement in growth efficiency within 12 months
- 1
- Scorecard, from first touch to retained revenue
- 72h
- From insight to live test, on average
The premise
The channel era is over. The system era is here.
Most growth problems are not channel problems. They are coordination problems: paid media optimizing to a form fill that sales never calls, lifecycle emailing leads that paid media bought at a loss, and a data team measuring a journey nobody owns.
We install one operating system: a single growth model, a shared scorecard, a weekly decision cadence, and a team that owns the whole path from first impression to retained revenue. Channels become components, not fiefdoms.
Outcomes
What changes when this works.
We scope engagements around commercial outcomes, then build the measurement to prove them.
Aligned incentives
One scorecard and one weekly decision meeting, so acquisition, lifecycle and sales are rewarded for the same outcome.
Compounding advantages
GEO content, creative learnings and lifecycle segments feed each other, so every month of work lowers the cost of the next.
Scope
What you get.
Every engagement includes a written scope, a named lead and a weekly readout. No black boxes.
- 01
Growth diagnostic
A full-funnel review of acquisition, activation, monetization and retention, benchmarked against your category.
- 02
Growth model
A bottom-up model connecting spend and output to revenue, with sensitivity analysis and scenario planning.
- 03
Unified scorecard
One dashboard and one weekly decision ritual, with a written decision log so the team learns in public.
- 04
Channel execution
Paid search, paid social, GEO and lifecycle executed by dedicated specialists against the shared model.
- 05
Experiment backlog
A continuously groomed, prioritized backlog of tests ranked by expected value and cost to run.
Method
A four-step operating rhythm.
Diagnose before you build. Build before you scale. Measure everything.
- 01
Map
Instrument the full journey and find the three constraints with the largest impact on growth efficiency.
- 02
Model
Build the growth model and agree on one scorecard with the executive team.
- 03
Operate
Install the weekly decision cadence and run channel execution against the model.
- 04
Compound
Reinvest learnings across channels, content and lifecycle, and re-forecast quarterly.
Investment
Three ways to start.
Fixed fees, no percentage of spend, and a scope you can read in five minutes.
Growth diagnostic
$7,500 one-time
A four-week diagnostic that identifies the real constraints and models the opportunity.
- Full-funnel audit
- Growth model
- 90-day roadmap
Embedded pod
from $14,000 per month
A cross-functional pod — strategy, paid, GEO, lifecycle and analytics — embedded in your team.
- Dedicated growth lead
- Channel specialists
- Weekly decision cadence
- Unified scorecard
Growth partnership
from $24,000 per month
A full performance function for companies scaling past $5M in annual revenue.
- Everything in Embedded pod
- Executive planning support
- Creative studio access
- Board-ready reporting
Fees are in USD and exclude media spend and third-party tools. Scope is agreed in writing before work begins.
Questions
Performance Marketing Agency: the short answers.
Who is this for?
Growth-stage companies, typically $5M to $100M in annual revenue, where channel-level management has stopped producing efficient growth and the bottleneck is coordination rather than a single platform.
Do you replace our in-house team?
Rarely. We usually work alongside an in-house team, taking ownership of the system and the specialization your team does not need to hire for. We will say so if the right answer is a full in-house build.
How do you define performance?
Incrementality against a pre-agreed baseline, expressed as revenue and margin — not platform-attributed conversions. The growth model makes the baseline explicit before work begins.
How long are engagements?
The diagnostic is four weeks. Operating engagements run in six-month terms so there is enough time to test, learn and compound, with an exit point at each renewal.
Further reading
Go deeper.
What a GEO engagement actually costs
A transparent breakdown of GEO pricing: what drives cost, what a sprint should include, and how to tell a real program from a content retainer with new vocabulary.
The entity layer: why AI gets your brand wrong
Models do not read brands as strings — they resolve them as entities. A practical guide to building an entity layer that keeps AI answers accurate.
How to measure AI visibility without fooling yourself
Share-of-answer, citation velocity and AI-referred revenue — a measurement framework that survives scrutiny, plus the five mistakes that make GEO dashboards useless.
Performance Marketing
Ready to make performance marketing work?
Bring us your current numbers and one commercial problem. We will tell you whether we can move it — and how we would measure it.