What a GEO engagement actually costs
A transparent breakdown of GEO pricing: what drives cost, what a sprint should include, and how to tell a real program from a content retainer with new vocabulary.
Insights
Notes from the
answer layer.
Practical writing on how AI engines choose their sources, how to measure visibility honestly, and how paid media fits when the first answer is generated.
All articles
Everything else we have learned.
The entity layer: why AI gets your brand wrong
Models do not read brands as strings — they resolve them as entities. A practical guide to building an entity layer that keeps AI answers accurate.
Performance Max needs adult supervision
Performance Max is not broken — it is unaccountable by default. Five controls that make it honest, and a simple test for whether it is actually incremental.
What is GEO? A working definition for 2026
Generative Engine Optimization, defined without the hype: what it optimizes, how it differs from SEO, and the four levers that actually move AI visibility.
Next step
Find out what AI says about you.
Run the free GEO readiness scan, or book a 30-minute call. We will show you the prompts where you are invisible — and which of them your buyers actually use.