Mara Okonjo
Founder & Head of GEO
- Based in San Francisco, CA
- At Kino since 2021
- Focus Generative Engine Optimization · Retrieval and ranking systems · Entity and knowledge graph strategy
- Elsewhere linkedin.com
Mara founded Kino Growth after watching enterprise organic programs lose ground to a layer of software they were not measuring. She spent the first half of her career in technical SEO and retrieval engineering, and now leads the agency’s GEO programs — prompt panels, citation graphs, entity work and the content systems that make a brand quotable.
She writes about how models choose their sources, how to measure share-of-answer honestly, and why most “AI SEO” advice is just old SEO with new vocabulary.
Published work
Articles and case studies.
Work with us
Talk to Mara’s team.
Every engagement is led by a named practitioner, not a junior account manager. Tell us what you are trying to move.